The OVA Takes On A Fresh New Look

Monday, September 18, 2017

The OVA is excited to officially launch its new brand, featuring a fresh logo set designed to better represent the organization and its athletes, coaches, officials, and stakeholders.

The new OVA logos have been designed with the purpose of refreshing and modernizing the Association's brand, while still recognizing and appreciating its rich history. Keeping with tradition from the previous logo, the trillium - the official flower of Ontario - remains the focal point and is seamlessly incorporated into a more minimalist, yet stylish volleyball shape. The logo has been designed with style, precision, symmetry and flow in mind - all qualities that stand out in our sport. While green has long been the primary colour of the OVA brand, this new hue offers a more fun, sporty feel. The logos are completed by a strong typeface that boldly proclaims our province in all caps and highlights the sport with the same contemporary green colour. 

A complimentary set of logos features the "OVA" acronym that has become so well recognized throughout the sport, and a similar version incorporates the tagline Volleyball for Life, the Association's official tagline.

The OVA would like to thank Kristine Verbeek of K Design Studio, Fred Koops of Overkill/CanuckStuff and Jessica Braun for their roles in developing the new brand and creating the logos. Their tremendous design talents and thorough understanding and appreciation for volleyball in Ontario have helped to shape the OVA brand for years to come.

Click here to download the complete Brand Guidelines. If you have questions about the new brand, or for access to the new logo files, please email Jason Jackson, Marketing & Communications Manager, at jjackson@ontariovolleyball.org.

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